Gorilla Glue Hair Incident: Causes, Risks, and Safe Removal Tips

In early 2021, an unusual personal crisis exploded into global headlines and ignited widespread conversations around product labeling, personal care, and the unpredictable power of social media. The “Gorilla Glue hair” incident began with a TikTok video from Tessica Brown, a Louisiana woman who used Gorilla Glue spray adhesive as a substitute for hair spray, only to discover that her hair became impossibly stuck in place for weeks. Her saga, simultaneously alarming and oddly compelling, sparked a tidal wave of memes, expert commentary, and (most importantly) urgent conversation about the risks and realities of using household products beyond their intended purposes.

This article delves into the underlying causes of the Gorilla Glue hair incident, examines the medical and social risks, and outlines safe approaches for hair product selection and emergency adhesive removal.

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Understanding the Incident: What Happened and Why?

The viral “Gorilla Glue Girl” video provides a cautionary tale of confusion, desperation, and social media amplification. Faced with an empty bottle of her usual hair spray, Tessica Brown opted to substitute Gorilla Glue Spray Adhesive—a product designed for heavy-duty crafts and repairs—in her hair styling routine. Within hours, her hair was cemented in place. Attempts to shampoo, condition, and even use oils proved futile.

This single moment of misjudgment rapidly morphed into a sensation. Within days, Brown’s TikTok racked up millions of views, and the phrase “Gorilla Glue hair” trended on Twitter. Some viewers expressed shock and sympathy, while others responded with disbelief or jokes. The story’s viral rise brought into sharp focus the importance of clear product labeling, consumer awareness, and the power of digital storytelling to turn private setbacks into public learning moments.

A key factor in the incident involved the similarity in packaging and spray format between some hair products and certain household adhesives, which can lead to costly mistakes. While Gorilla Glue packaging includes warnings against skin and eye contact, it does not anticipate every possible misuse, especially in beauty routines where spray adhesives exist (for example, lace wig glues, which are specifically designed for scalp use).

“The Gorilla Glue incident underscores how product placement and packaging can sometimes blur the lines for consumers—especially as brands expand into mainstream retailers. Improved labeling and ongoing consumer education are essential.”
— Dr. Jamila King, Consumer Safety Analyst

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The Risks of Using Industrial Adhesives on Hair and Skin

Beyond the spectacle, the medical consequences of the Gorilla Glue hair incident were very real. Gorilla Glue contains polyurethane and other polymers designed to bond surfaces with extreme strength and permanence. Once cured, these adhesives are nearly impossible to remove without harsh solvents or surgical intervention.

Medical Complications and Treatment

• Scalp Injury: Prolonged contact with Gorilla Glue can cause chemical burns, skin abrasions, and disrupt the natural barrier of the scalp. Efforts to forcibly remove the adhesive risk tearing the skin or damaging hair follicles.
• Hair Loss: In cases where glue must be cut or dissolved chemically, permanent hair loss or scarring alopecia can result.
• Infection: Attempting home removal using sharp objects or caustic chemicals can introduce bacteria, leading to infections that may require more intensive medical care.

When Tessica Brown sought hospital help, emergency room staff were initially unable to dissolve the glue, and attempts to use solvents like acetone caused burning and irritation. Ultimately, a Beverly Hills plastic surgeon, Dr. Michael Obeng, offered to perform a pro bono procedure using a special mixture of medical-grade solvents and natural oils to safely break down the adhesive over several hours—a process that drew significant media attention for its complexity and care.

Psychological and Social Impacts

Beyond the immediate physical harm, high-profile incidents like the Gorilla Glue event can inflict embarrassment, anxiety, and public scrutiny on individuals. The pressure from social media added to the emotional toll, as millions watched and commented in real time, turning Tessica Brown’s ordeal into a spectacle with both supportive and critical voices.

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Product Labeling, Consumer Behavior, and the Role of Social Media

The Gorilla Glue hair incident catalyzed widespread discussion on the adequacy of product warnings and the way influencers and social media shape consumer perceptions.

Are Labels and Warnings Enough?

While Gorilla Glue packaging includes prominent warnings about skin and eye contact, the fact remains that labeling often cannot forecast every off-label use. In the United States, product labeling must meet guidelines set by agencies such as the Consumer Product Safety Commission (CPSC) and Food and Drug Administration (FDA), but these regulations focus on reasonably foreseeable hazards. Unanticipated uses—especially as diverse as beauty routines—pose a challenge.

Influencer Culture and Viral Trends

The power of TikTok and Instagram to amplify trends, even dangerous ones, cannot be overstated. After Brown’s experience went viral, reports surfaced of imitators attempting similar stunts with adhesives or other hazardous materials, sometimes in hopes of garnering their own moment of internet fame. This highlights the need for both personal responsibility and platform-driven educational campaigns to prevent copycat incidents.

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Safe Practices: What to Do (and Not Do) if You Get Glue in Hair

While the Gorilla Glue saga was highly publicized, accidental adhesive exposure is not as rare as it may seem. Children, crafters, and even adults can find themselves searching for solutions after accidental contact.

Immediate Steps for Adhesive Removal

1. Stop and Assess: Do not panic or attempt forceful removal, which can worsen the situation.
2. Read the Product Label: Look for any emergency guidance about skin or scalp contact.
3. Avoid Harsh Chemicals: Never use industrial solvents (like paint thinner or gasoline) on skin or hair.

When to Seek Medical Attention

If glue has cured (hardened), covers a significant area, or resists gentle home removal with soap, water, or oils, consult a medical professional. Dermatologists and wound care experts can assess the safest removal approach, sometimes using pharmaceutical solvents unavailable to the public.

Safe Alternatives for Styling

For hair styling that requires strong hold, only use products specifically designed and labeled for cosmetic use, such as edge control gels, hair sprays, or specialized wig adhesives. These are formulated to wash out safely and minimize risk to scalp and hair health.

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Lessons Learned: Industry and Consumer Repercussions

Product manufacturers took note of the Gorilla Glue hair incident, with many updating their websites and social content to further clarify intended product uses. Meanwhile, consumer advocates renewed calls for clearer labeling and expanded public education on the dangers of misusing household products for beauty or health purposes.

Retailers and stylists alike became more vocal about distinguishing between various adhesives—those safe for scalp use and those intended only for crafting or home repair. In a broader context, the episode underlined the necessity for vigilance in a world where social media can turn a single mishap into a moment of global teaching, for better or worse.

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Conclusion

The Gorilla Glue hair incident stands as a vivid reminder of the unpredictable intersection between everyday decision-making, product safety, and the viral reach of social media. While the event was dramatic, its lessons are clear: Always use products as intended, read labels carefully, and turn to professionals when accidents happen. As brands, influencers, and consumers continue to share and learn from online stories, a moment of caution can help prevent the next viral mishap.

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FAQs

What exactly happened in the Gorilla Glue hair incident?
A woman named Tessica Brown used Gorilla Glue spray adhesive on her hair, mistaking it as a substitute for hair spray. Her hair became stuck for weeks, requiring medical intervention for safe removal.

Why is Gorilla Glue dangerous for hair or skin?
Gorilla Glue contains strong, industrial adhesives that are not meant for skin or hair. Contact can lead to chemical burns, hair loss, and long-term scalp damage.

Is it safe to use any household glues for hair styling?
No. Only products specifically formulated and labeled for hair or cosmetic use should be used on the body. Industrial or craft glues are unsafe for any beauty application.

What should you do if you accidentally get glue in your hair?
Do not use harsh chemicals or attempt to forcefully remove the glue. Gently try to wash it out with warm water and oil, but seek medical advice if it doesn’t come out or causes irritation.

Have companies changed their labeling due to this incident?
Some brands have updated their websites and communications to clarify proper and improper uses of their products, but labeling regulations are set by broader safety standards.

Could this type of incident happen again?
Accidents remain possible, especially if warnings are unclear or consumers improvise with unfamiliar products. Increased awareness and public education help reduce these risks.